Our History
Triton Gallery, with roots in 1864
In 1864, Goldberg's Frame Shop was established. For over a century, the custom frame shop on 42nd Street earned a reputation for its meticulous attention to detail—laying a foundation of craftsmanship for Triton Gallery to build upon a generation later. When the business became Triton Gallery in 1965, the framer's label used on the backing boards of fine art pieces referenced its then century-old legacy.
In 1965, Roger Puckett—a Broadway dancer fresh off appearances in the musical Kean and To Broadway with Love at the 1964/65 New York World's Fair—purchased Goldberg's Frame Shop, and Triton Gallery was born. As the business evolved from framing posters to selling the posters and window cards themselves, the legend of Triton Gallery grew decade after decade. With the collaboration of many theatre artists and producers, Roger and Triton Gallery created the market for popular, historic, and iconic Broadway art. (He was instrumental, for instance, in getting David Byrd's poster design for Follies seen by producer/director Hal Prince.)
What began as Roger's meticulous effort to photograph and preserve every poster expanded under Nicholas van Hoogstraten, who took over the business in 2013. A former TV and Broadway producer, as well as author of Lost Broadway Theaters and Broadway Poster Art 1945-1969, Nick brought a curatorial eye to the gallery. He steered Triton into the digital age, developing the online archive on broadwayposters.com that has enabled theater lovers worldwide to shop original and gallery prints of their favorite posters.
Hailing from the world of luxury retail and e-commerce—with a career spanning Tiffany & Co., Farfetch, and Hodinkee—Terence is the next owner of Triton Gallery. Through a digital relaunch, broadwayposters.com continues to serve as the global platform for theater art, carrying Triton Gallery's incredible legacy into the future for all generations.
Do you have a story to share?
We invite you to share your own stories and photos of Triton Gallery over the decades with us. Please email posters@broadwayposters.com.
