About Us
Since 1965, we have helped preserve Broadway history one window card at a time. With over 20,000+ window cards in our archives, we offer the world's largest collection of Broadway posters.
Gallery Prints
For out-of-print, out-of-stock vintage posters, we can produce proprietary, high-quality Gallery Prints, sourced from the Triton Gallery digital archive
Roger Puckett, Founder of Triton Gallery
"[Broadway posters] are a window into time. Theatre is ephemeral. A production exists only while it is running. Then it vanishes. The poster is a representation of that time. There's an immediacy. That's why so many collectors take a poster in their hands and feel its texture. You can recall all the memories, good and bad."
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Window Cards History
As their name implies, window cards were mostly seen as point-of-purchase reminders in the windows of dozens of ticket brokers, hotel concierge desks and out-of-state travel agencies that supplemented box office sales in the days before credit cards and internet purchasing. The brokers played a vital part in helping fill empty seats to struggling shows or getting tickets to the current hits for their regular customers. Some of the cards also turned up displayed in local shops and businesses. Commonly printed on light-to-heavy cardboard, the 14x22 inch posters have been a standard way to promote stage shows for well over a century. Unlike much larger posters, window cards were rarely glued to buildings and billboards. Their portability allowed them to be switched out, updated with cast changes or pulled at a moment's notice, often piling up in the broker's back room. While brokers were known to sell their leftovers for a few quarters each, the practice of printing and marketing window cards as collectable merchandise was still decades away.
(Source: Broadway Poster Art, Nick van Hoogstraten)
